| Discover
what your customers really think
|
| |
eFocusgroups
are the
21st
century way of
doing qualitative
research. Now
you can gather
valuable
information on
your customer
base or your
marketplace
without
inconveniencing
your customers.
In fact they'll
love it.
Update - Free Report.
We have recently
completed an eFocusgroup which researched the subject of 'Customer
Feedback'. Click here to
download your free copy.
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 |
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New product
|
eSurveys
- generate your own eSurvey forms via our console and let our software
do all the rest. click here for more
details
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Why eFocusgroups?
|
eFocusgroups
let your customers contribute their views at a time that suits them.
This is a huge difference from traditional focus groups where people
must attend at a fixed time and place.
Normally
a focus group needs a skilled facilitator - an experienced
consultant, a smart venue, and audio and video taping facilities.
Then that consultant has to transcribe the tapes and arrive at some
qualitative conclusions. This can be very expensive. And worse than
that your customers need to give up their valuable time to attend.
This is perhaps not so important in consumer research, but where you
need to gather senior people together from a B2B marketplace, it can
prove extremely difficult.
eFocusgroups
remove many of those issues. The customer can remain at work and can
contribute at various free moments during the day. The venue is a
virtual venue, and many of the processes are semi-automated.
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What's
the difference between an eFocusgroup and other on-line research? |
eFocusgroups
are 'inbox-driven'. The importance of this cannot be
over-emphasised. Anyone who has tried to run web-based
discussions will know to their cost that after some initial
enthusiasm, people do NOT revisit the discussion board.
eFocusgroups gets over this problem by driving the discussion into
people's inboxes ..... and since it's only for a week, participants
are prepared to tolerate the extra email. And eFocusgroups
mirrors in many ways the good aspects of a physical
focusgroup. These are great for generating qualitative data
where ideas and opinions bounce around amongst different
participants. Most on-line research currently being used relies
on one-to-one email communications between interviewer and
interviewee. eFocusgroups uses a many-to-many methodology. |
|
Marketing
research without the pain |
